Investment helps Anne Louise make wedding plans

  • Anil Kanda
  • 09 Jan, 2013


Anne Louise Inman of The Ship Inn in Surfleet near Spalding has taken advantage of Ashley Retail Finance to boost her pub’s appeal as a wedding venue.

She borrowed £10,000 to invest in new stock, cutlery and crockery which will be repaid via payments taken from the credit card machine.

Says Anne Louise: “We know that we have to diversify to secure the business for the future. We have a good reputation for food and drink but we also know the pub is a little off the beaten track – so we want to make sure we maximize the reasons why people come here and that why we looked at boosting our weddings trade. We’d already had a few bookings but we really want to establish The Ship Inn as a wedding venue in this area.

“But to do that we knew we needed to invest in key areas so we could deliver a proper wedding service for guests and impress couples. That meant increasing stock levels, investing in new crockery and landscaping the garden.”

She turned to Ashley because she knew traditional lenders would be unlikely to help out.

“We have only been at the Ship Inn for two-and-a-half years so we knew that many traditional lenders wouldn’t even entertain us as very often they want three years accounts.

“But we really liked the Ashley Business Cash Limited approach. It was efficient, simple and hassle free. We didn’t have to change our equipment which other similar lenders expect you to do. From our application to receiving the funds only took a couple of days. They made it very easy for us to apply, made a decision very quickly, having checked our previous card payments and they made it clear they had the confidence in us that we would be able to repay the advance.

“Having that level of clarity and responsiveness was important because it allowed us to get on with our plans. We’ve been more pro-active in marketing the wedding and functions side and we have seen a lot of interest and an increase in bookings already.

“I have been in the licensed trade for 16 years and I’ve seen a lot of changes.  It is clear these days that to be successful you have to use what you have to the max – in this case it’s increasing our wedding income – and that’s what this loan has allowed us to do.”

“I’d be happy to recommend Ashley Business Cash Limited and this form of finance. It was quick and efficient and it has given us a wonderful head start. Without it we would have the plans but face a frustrating period where we would have been waiting to put them into action.”